Crypto Bond Investment Platform
The client wanted us to design a Crypton Bond Marketplace Platform which would enable banks to issue bonds, providing investors with opportunities to purchase bonds, and allowing them to trade these assets using Cryptons (semi-fungible token).
Part-1: Designing the Bond Issuance Platform for Banks:
As part of the project, we designed a web and mobile application to facilitate the issuance of bonds by banks. This platform offers a seamless experience for banks to create and manage bond offerings.
Part-2: Designing the Investment and Trading Platform for Investors:
The second part of the project involved creating a user-friendly web and mobile app for investors to purchase bonds issued by banks and trade them using Cryptons.
Industry
FinTech
Role
Lead UX Designer
Team
3 UX designers, 6 Developers, 1 Product Manager
Year
2022
Boosted new sign-ups by 40%, sped up transactions by 30%, raised user satisfaction to 70%, and drove a 45% rise in mobile transactions through optimized UX and seamless navigation.
Visual Design: Emphasized trust and security through a clean, user-friendly layout.
Onboarding: Incorporated interactive walkthroughs and guided tours to help first-time users navigate effectively.
Educational Resources: Provided a dedicated section featuring articles, videos, and tutorials on crypto investments.
Hassle-Free Experience: Seamlessly switch between investor and seller modes with a single toggle for a smooth.
Sign-Up Strategy: Revealed key platform features only after registration to encourage user sign-ups.
Security & Compliance: Used strong encryption and robust KYC processes to safeguard user data and meet regulatory standards.
Bond Details: Presented information in digestible chunks with clear visuals and hierarchy.
